I have heard from many business owners, especially small businesses, that they are committed to supporting worthy community organizations, but they really don’t have a sense of how their contributions are making a difference for their communities or their bottom line. This new tool offers firms of all sizes the opportunity to leverage technology to begin making the link between the two.
There used to be an argument that the social responsibility of business is to maximize value (profits) for owners. There are two problems with this argument: 1) it assumes an either/or position that is patently false and, 2) it takes a short-term approach to value.
“For decades, business leaders felt that they had to make tradeoffs, balancing between being sustainable and socially responsible or being profitable. Well that dog don’t hunt for business. You basically have to have the opposite. You have to be profitable by being socially responsible and sustainable.”
Sally Jewell, President & CEO
GIVINGtrax™ is going to be a useful tool for calculating that value.